The Midtoon Herald, March 9, 2009
Thousands of Midtoon.com fans turned out to see the new look of the Midtoon.com website. Several changes marked what appears to be a new package of features, and reactions were numerous.
The first thing that comes to attention when you enter the new pages is the new header. It still displays the prominent Midtoon.com name, but now it adds the descriptor: "The First Democracy in the World of Comic Strips". The descriptor is not new, but it is now displayed prominently at the top of the page. Older pages will continue to exhibit the old header.
The second change is that Midtoon.com now has advertising. Contrary to previous pronouncements by the author and the Executive Producer, who had said in the past that they wanted to keep Midtoon.com free of Advertising (they call it 'adverteasing') the page now presents several small ads in different locations.
We had the opportunity to speak with Erik Campos regarding the changes and he shed some light regarding them.
"The first change was to improve the design of the page. We wanted to include the descriptor with the page name and we did it. Now, the thing I don't get is why the design includes my brother flying on a pterodactyl. I don't know, it must be one of his crazy ideas, but I only did what the Producer told me to do."
We also asked him about the addition of 'adverteasing'.
"We are looking for ways to keep Midtoon free for everyone. At the end of Season 1, we plan to sell the Year Book, a collection of all the comics of the year in higher resolution prints. At this time it is expected that the full-color version will sell for approximately $19.99, A black and white version is being considered but may or may not be published depending on public interest."
"Other types of Midtoon merchandise will be made available soon, but in the meantime, donations and advertising fees are our only means of helping offset the costs of running the web comic."
Disassociated Press
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